Sunday, September 19, 2010

A hole in the the Trader Joe's Lineup: GRANOLA



If Trader Joe's were a baseball player he'd be leading the league in homeruns and batting average in addition to being a terrific all around person. One of his only real weaknesses–granola. It's a glaring hole in the otherwise stellar Trader Joe's lineup. So now I must make a separtate trip to Whole Foods just for granola–and then end up spending another $50 on a bunch of stuff I really didn't need!

TJ's granola is either high in fat, high in calories,  and–worst of all–high in sugar. The satisfying crunch and wholesome flavor found in a really good granola just isn't there.
Granola should have a rustic authenticiy and only a touch of sweetness. Galaxy Granola–especially the very lowfat and healthy Not Sweet Vanilla nails it–great crunch, great whole ingredients, very subtle adult sweetness, and just delicious with fresh fruit. Still not a champ in the sugar department and not cheap either.
Here's a sad and startling fact: a 3/4 cup serving of Frosted Flakes has 12g sugar compared to 15g for TJ's Lowfat Granola with Almonds!  Wow.

Another great granola–Bear Naked FIT Vanilla Almond Crunch granola. Trader Joe's desperately needs a world class sophisticated granola that can equal or exceed either of these. I know they can and will get it done!

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